The Good Company

Overview

If you like aesthetic stationeries, The Good Company is the place to go! We design The Good Company’s logo, brand items, and manual book based on the values and purpose of the brand and products itself. The logo system depicts a minimal yet having this ‘pretty’ essence which we enhance in the typography. The imagery used for the logo icon is a classic flower, however we use the color orange instead of the basic red or pink in order to have that twist of youth and playfulness.

Brand Identity

The Good Company by Avond Studio
BrandingWork

The main concept is dreamy, magical, and mystical yet approachable and in line with current trend. The roses symbolize the peace and balance inspired by yin and yang. The crossed letter O in the word ‘company’ also resembles the yin and yang image. Besides the logo system, we also designed the business card and thank you card, as well as the brand manual.

The Good Journal, a branch from The Good company, also in need of a lettering typography for journal customization for the consumer. This is why from the existing logo design, we also developed an typography from A to Z for the journal cover customization.

The Good Company
BrandingWork
The Good Company

The main concept is dreamy, magical, and mystical yet approachable and in line with current trend. The roses symbolize the peace and balance inspired by yin and yang. The crossed letter O in the word ‘company’ also resembles the yin and yang image. Besides the logo system, we also designed the business card and thank you card, as well as the brand manual.

The Good Journal, a branch from The Good company, also in need of a lettering typography for journal customization for the consumer. This is why from the existing logo design, we also developed an typography from A to Z for the journal cover customization.