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Corona is a brand of beer produced by Mexican brewery Cervecería Modelo and owned by the same company as Budweiser, AB InBev. The same visual aspects were curated as the other sister brands, but with different concepts. The initial goal was exceeded by growing their Instagram platform from Instagram feed and story.
Social Media • Photo & Videoshoot • Ads Management
The photoshoot session handled with nature concept and held at the beach. Pointed out the product-centric and experience of drinking Corona with some talents to highlighted organic consumption of the brand daily. The visual results played role as brand’s asset for social media development. Aside from daily content, the brand also took over some global initiative campaigns.
Some main campaigns that have already been spotlighted were #ThisIsLiving and Lime Ritual. The social media activation also included interactive and engaging posts to gain more attention to the brand’s existence. User generated content played crucial role to avoid monotonous ideas. Some pillars and content umbrella thrived usually went along with travel, nature, mental health, local adventure, et cetera.
The photoshoot session handled with nature concept and held at the beach. Pointed out the product-centric and experience of drinking Corona with some talents to highlighted organic consumption of the brand daily. The visual results played role as brand’s asset for social media development. Aside from daily content, the brand also took over some global initiative campaigns.
Some main campaigns that have already been spotlighted were #ThisIsLiving and Lime Ritual. The social media activation also included interactive and engaging posts to gain more attention to the brand’s existence. User generated content played crucial role to avoid monotonous ideas. Some pillars and content umbrella thrived usually went along with travel, nature, mental health, local adventure, et cetera.
