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Sometimes you just have to take a pause, reflect, and sip every moment cherished. Pause Coffee is a one-stop hidden gem coffee roaster in the heart of Surabaya. The brand needs to be recognized and dug deeper into the identity that strengthens the communication and persona to the audiences and customers. With that given mission, the Pause Coffee logo, brand identity, and packaging design was built and developed from scratch.
Logo • Brand Identity • Packaging Design
The brand logo derived from the pause logo and hinted with letter “P” shape as highlight. Colored with Pantone 7470 C as an iconic green for the overall logo color to brand identity. The green logo icon applied in numerous printed media, such as tissue paper, transparent cup, sealer, to signage.
With the tagline #allyouneedispausebutton pushed through to grabbed audiences’ attention, the whole branding also took the important part of brand introduction to further increase brand awareness.. Would you like to press the pause button anda come enjoy a cup of delightful roast coffee here?
The brand logo derived from the pause logo and hinted with letter “P” shape as highlight. Colored with Pantone 7470 C as an iconic green for the overall logo color to brand identity. The green logo icon applied in numerous printed media, such as tissue paper, transparent cup, sealer, to signage.
With the tagline #allyouneedispausebutton pushed through to grabbed audiences’ attention, the whole branding also took the important part of brand introduction to further increase brand awareness.. Would you like to press the pause button anda come enjoy a cup of delightful roast coffee here?
