Prev Study Case : Akiko
Since 2016, AKIKO has been selling exquisite women’s perfume. AKIKO is one of the first local perfume brands with “dupes” concept that is scarcely to be known by Indonesian audiences.
AKIKO wanted to create a brand refreshment from the ‘dupe’ image and create a stronger brand and stronger relationship with their audience through brand identity and awareness. That’s why brand applications needs to prioritized, such as photography, packaging design, print design, online presence as well as overall engagement.