Pula is an organic-based brand that specializes in crochets and yarns. Starting with the various types of yarn to the finished plush products in many sizes. The absolute USP includes eco-friendly products that made with 100% high-quality and sustainable materials. Pula believed to reach the target audience that seek for premium crochet and yarns for personal usage or home collection.
Logo • Brand Identity • Packaging Design
The logo, brand identity, and packaging were designed with a light and natural look concept that really suits the whole branding. Pula logo took part as dominant and main accent of the production outcome. The final artworks also input the base-color of brand, from creamy brown, black, grey, and white.
The brand items also shared the minimalist and soft output, including business card, letterhead, and envelope. This aimed to introduce to-the-point messages about Pula crochets and yarns. All compiled into specific mockup of each brand items to interpret the brand message through various collaterals that useful for the business.
The logo, brand identity, and packaging were designed with a light and natural look concept that really suits the whole branding. Pula logo took part as dominant and main accent of the production outcome. The final artworks also input the base-color of brand, from creamy brown, black, grey, and white.
The brand items also shared the minimalist and soft output, including business card, letterhead, and envelope. This aimed to introduce to-the-point messages about Pula crochets and yarns. All compiled into specific mockup of each brand items to interpret the brand message through various collaterals that useful for the business.