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Pura started with choices of Himalayan salt products. They wanted to highlight a clean, premium, and healthy brand with blue as a primary color. As the main target market is moms/young moms, pink definitely balances the blue color. The logo design is intended to highlight mountains from the Himalaya as a symbol of the natural resource and pureness. San serif font is used to enhance the clean look, as well as modern aspiration of PURA’s goal to better the ingredients to consume.
Logo • Brand Identity • Packaging Design • Brochure • Social Media • Website • Photo & Videoshoot • Website Design & Development
The logo composition is created to look trustworthy, dependable yet versatile. The concept also shows PURA as one of the healthy cooking ingredients for everyday use. The stationeries consists of brochure, invoice, business card, and envelope. The photo & video shoot concepts are product-centric and daily lifestyle using PURA.
PURA needs to stand out amongst competitors in supermarket display racks. This is why the packaging is made in a clean design with straight to the point information, and a hint of playfulness. To increase the interest of audiences, the website design built with easy navigation, minimalist photography assets, more highlight on the products, and also simple and clean body text.
The logo composition is created to look trustworthy, dependable yet versatile. The concept also shows PURA as one of the healthy cooking ingredients for everyday use. The stationeries consists of brochure, invoice, business card, and envelope. The photo & video shoot concepts are product-centric and daily lifestyle using PURA.
PURA needs to stand out amongst competitors in supermarket display racks. This is why the packaging is made in a clean design with straight to the point information, and a hint of playfulness. To increase the interest of audiences, the website design built with easy navigation, minimalist photography assets, more highlight on the products, and also simple and clean body text.
