Austhi

Overview

Austhi is a local fashion brand that specializes in sleek yet simple fashion design. The brand niche and target audiences consist of resortwear, bridal, ready to wear, sportswear, loungewear, and kidswear. There goes the wonderful chance to designed the logo, brand identity, and social media. The overall branding also made to more high-end, premium design.

Logo • Brand Identity

BrandingWork

Austhi logo consists of the brand’s name in all capslock. Sleek, thin typeface but with a bold all caps and sturdy nuance. Sub-brand, sub-categories, or any other label of the brand’s can be found in the right side of the logo in a bolder sanserif typeface. The logo icon could utilized for simpler or small size usage.

Monochrome shades of black were used for its brand’s color palette. It keeps the brand and graphic chic and simple, while the products or photographs themselves can be colorful. Supported with the chosen typography, such as Molly Serif, Drunk Text Wide Medium, and Helvetica. There were some collaterals added to the brand collection, ranges from business card, letterhead, to invoice.

BrandingWork

Austhi logo consists of the brand’s name in all capslock. Sleek, thin typeface but with a bold all caps and sturdy nuance. Sub-brand, sub-categories, or any other label of the brand’s can be found in the right side of the logo in a bolder sanserif typeface. The logo icon could utilized for simpler or small size usage.

Monochrome shades of black were used for its brand’s color palette. It keeps the brand and graphic chic and simple, while the products or photographs themselves can be colorful. Supported with the chosen typography, such as Molly Serif, Drunk Text Wide Medium, and Helvetica. There were some collaterals added to the brand collection, ranges from business card, letterhead, to invoice.