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Hoegaarden

Overview

A unique, authentic Belgian wheat beer with a brewing tradition dating back to 1445, Hoegaarden is totally different by nature. Hoegaarden has a unique and extremely complex brewing process involving orange peels and coriander. The brand existence need to be improved while entering the local market.

Social Media • Photo & Videoshoot

Photo & VideoSocial MediaWork

That’s the main why of social media activation and activity, mainly through Instagram. Some designed with organic visual and a little touch of typography. The others used creative mockup and motion graphic to showcased Hoegaarden as the most loved beer for the target audiences’ lifestyle. There also inserted some hints of interactive and user generated content to gain more conversion and increasing profile awareness. For example: Polling session through Instagram story and trivia quizzes with audience’s answer in the comment section.

The photoshoot session took place at the (literally) garden. With the main nature theme, the session also came along with detail product-centric and lifestyle shoots that elaborate Hoegaarden as the choice of living beer for daily, such as picnic, brunch, horseriding, gardening, etc. With some reference and style to did so, the session would prepared useful visual asset package of social media development in the future.

Social Media Strategist Work: Hoegaarden
Photo & VideoSocial MediaWork
Social Media Strategist Work: Hoegaarden

That’s the main why of social media activation and activity, mainly through Instagram. Some designed with organic visual and a little touch of typography. The others used creative mockup and motion graphic to showcased Hoegaarden as the most loved beer for the target audiences’ lifestyle. There also inserted some hints of interactive and user generated content to gain more conversion and increasing profile awareness. For example: Polling session through Instagram story and trivia quizzes with audience’s answer in the comment section.

The photoshoot session took place at the (literally) garden. With the main nature theme, the session also came along with detail product-centric and lifestyle shoots that elaborate Hoegaarden as the choice of living beer for daily, such as picnic, brunch, horseriding, gardening, etc. With some reference and style to did so, the session would prepared useful visual asset package of social media development in the future.