Logo Avond - Branding Studio

Kafeine

Overview

Kafeine is a Sydney-based cafe that serves the best coffee and brunch. With the intention of wanting to redesign their menu, vouchers, website, and coffee cup, we take on Kafeine’s unique aesthetic and refresh their overall design. One thing to emphasize in this project is that we want Kafeine’s branding to bring a warm smile to everyone, just like their warm cup of coffee.

Packaging Design • Illustrations • Menu Design • Print Design

IllustrationMenuPackagingPrintWork

The cup packaging design uses the illustration as a visual story of coffee chasing the ghost away. This means coffee makes tiredness, gloom, as well as the negative representation of ghosts go away. It brings this story, as well as being funny. The full illustration being cut into two part (top and bottom) aims to have the drinkers take a picture of the cute and funny connected illustration on the cup.

Don’t forget about the menu design that got in line with the core value and the brand’s original aesthetic. Influenced with coordinated black and yellow color brought from their interior, we emphasize the color yellow to make Kafeine more eyecatching. From typography to various design elements, we focus on the minimal aspect that the existing customers are used to, but also adding a bit more twist that brings a breath of fresh air to the overall design.

IllustrationMenuPackagingPrintWork

The cup packaging design uses the illustration as a visual story of coffee chasing the ghost away. This means coffee makes tiredness, gloom, as well as the negative representation of ghosts go away. It brings this story, as well as being funny. The full illustration being cut into two part (top and bottom) aims to have the drinkers take a picture of the cute and funny connected illustration on the cup.

Don’t forget about the menu design that got in line with the core value and the brand’s original aesthetic. Influenced with coordinated black and yellow color brought from their interior, we emphasize the color yellow to make Kafeine more eyecatching. From typography to various design elements, we focus on the minimal aspect that the existing customers are used to, but also adding a bit more twist that brings a breath of fresh air to the overall design.