Soverin

Overview

Say hello to a backpack brand that really useful for outdoor and casual daily wear. From the overall main character, Soverin tends to be more masculine, high in economical decision, more youthful, and playful. The main logo conceptualized and designed with walrus as either the mascot and logo icon. This walrus designed in simple and cartoonized illustration.

Brand Identity

BrandingWork

The brand items created to fulfill the masculine, economical, youthful, and intended-to-playful persona. The main color palette is expressed in black, dark blue, light blue, and white color. Some color elements were also inputted to the printed and digital material to strengthen the branding vibe.

Supported by the functional DM Sans as the primary font and Roboto as secondary font as choices of brand typography. Two main font played crucial role designed the overall graphic of Instagram contents. Soverin products and core-branding should be aligned and coordinated throughout the journey. This aim realized through color and logo icon application in whole materials.

BrandingWork

The brand items created to fulfill the masculine, economical, youthful, and intended-to-playful persona. The main color palette is expressed in black, dark blue, light blue, and white color. Some color elements were also inputted to the printed and digital material to strengthen the branding vibe.

Supported by the functional DM Sans as the primary font and Roboto as secondary font as choices of brand typography. Two main font played crucial role designed the overall graphic of Instagram contents. Soverin products and core-branding should be aligned and coordinated throughout the journey. This aim realized through color and logo icon application in whole materials.