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Budweiser

Overview

Budweiser is a famous American-style beer produced by Anheuser-Busch.
The strategy for their social media activation was various, from brainstorming content ideas, executing content planning, uploading, and creating an effective branding strategy that lasts. The key point is open up the space to introduce Budweiser as the main-picked beer, especially for party moments with the others.

Social Media • Photo & Videoshoot • Ads Management

Budweiser Indonesia Social Media By Avond Studio Creative Agency
Photo & VideoSocial MediaWork

Three main photoshoot concepts are used, such as casino night, pizza party, and FIFA World Cup shoots. The photoshoot checklist was also made in detail to give various visual outputs of the production day. The visual results came out as a helpful asset, especially for content and social media development. Many photos have been used as graphic and organic content that helps Budweiser to show off its existence digitally.

The developed social media strategy suits Bud’s branding and guidelines as the center of the party and living with high energy. Most Loved Beer, BUDX, and Yours to Take were the featured campaigns that support Bud’s social media activation. The campaigns also hype up the business social media of Budweiser to gain awareness from audiences by declared the main ideas and to-the-point tagline. This was also meant a sign of celebration through the campaign for the global objectives of the brand.

Photo & VideoSocial MediaWork

Three main photoshoot concepts are used, such as casino night, pizza party, and FIFA World Cup shoots. The photoshoot checklist was also made in detail to give various visual outputs of the production day. The visual results came out as a helpful asset, especially for content and social media development. Many photos have been used as graphic and organic content that helps Budweiser to show off its existence digitally.

The developed social media strategy suits Bud’s branding and guidelines as the center of the party and living with high energy. Most Loved Beer, BUDX, and Yours to Take were the featured campaigns that support Bud’s social media activation. The campaigns also hype up the business social media of Budweiser to gain awareness from audiences by declared the main ideas and to-the-point tagline. This was also meant a sign of celebration through the campaign for the global objectives of the brand.