Next Study Case : Pura Indonesia
Starting as a local brand pioneer for himalayan salt products, PURA expanded their choice of healthy products throughout the years. The main idea behind PURA is to be a clean, premium, healthy, and hygienic brand. Initially, there was no specific design direction, so the brand was built from scratch. However, the main goal is to provide better kitchen products for consumption in Indonesia. PURA’s marketing positioning refers to the ability to influence consumer perception regarding product relevancy to competitors.