Known widely with the tagline, “Smells good, looks dope, and kills germs” as the representation of the products. The social media rebranding process starts from brainstorming the initial branding of Pluto and how to apply and refresh that to the new branding throughout social media (Instagram).
Social Media • Photoshoot
As the brand visually depicts a commercially colorful and a bit experimental as their look, we explore more towards unusual colors. The customer behaviour of the brand was fast pacing and follows closely to the current trend. They also love to share the experience using the product on social media, love trying new products, and reasonably easy to influence through social media.
However, despite the leaning to the ‘experimental’ aesthetic, the brand still needs to maintain minimalism, as it is important to look and feel clean while looking at the overall branding, as their products are hygiene products. This is why especially in the photography session, we created a more minimal and simplistic approach.
As the brand visually depicts a commercially colorful and a bit experimental as their look, we explore more towards unusual colors. The customer behaviour of the brand was fast pacing and follows closely to the current trend. They also love to share the experience using the product on social media, love trying new products, and reasonably easy to influence through social media.
However, despite the leaning to the ‘experimental’ aesthetic, the brand still needs to maintain minimalism, as it is important to look and feel clean while looking at the overall branding, as their products are hygiene products. This is why especially in the photography session, we created a more minimal and simplistic approach.
Jalan Nginden Intan Barat I C4 No. 6, Nginden Jangkungan, Kec. Sukolilo, Kota SBY, Jawa Timur 60118, Indonesia
Jalan Nginden Intan Barat I C4 No. 6, Nginden Jangkungan, Kec. Sukolilo, Kota SBY, Jawa Timur 60118, Indonesia
