Boost Post vs. Meta Ads: Are They Different?

by avondstudio | Nov 18, 2024

Social media marketing wouldn’t feel complete without using paid ads or meta ads to optimize the effect of great content. Among all social media, Facebook still ranks first as the most popular media social worldwide, according to Statista. The Facebook-acquired social...

From Tagline to Top-of-Mind Awareness: The Infamous Local ‘Sayings’ from Sosro and SOS

by avondstudio | Nov 8, 2024

Indonesian citizens must be familiar with the local saying; ‘Berbukalah dengan yang manis’ (break the fast with something sweet) and ‘Belum 5 menit’ (5 minutes rule). It is often treated as unwritten rules and even a prophet’s words. Not many realize both iconic...

Art vs Design: Two Sides of the Same Coin

by avondstudio | Apr 29, 2024

Believe it or not, we have always been surrounded by art every moment of the day. The drawings on the T-shirt you like to wear, the painting in your house, even on the phone. At this point, art is a necessity. Imagine all you’re seeing is a block of text every day,...

The State of Live Commerce: A Giant Phenomenon in Asia, Questionable in the Western

by avondstudio | Apr 29, 2024

In 2024, the world is experiencing a huge change in both online shopping experience and consumer behaviour. Online shopping has transcended into a mix of virtual and reality with the booming of live commerce, or live shopping. Well, not exactly the world, per se, as...

Hottest Marketing Strategy in Indonesia: Shopee and TikTok Live Shopping

by avondstudio | Mar 28, 2024

The shift in consumer behavior toward online shopping has long altered the pattern of business owners as well. Yet, there are still many cases of dissatisfaction coming from the customers’ end regarding quality, mainly caused by the uncertainty of the truth...