{"id":6880,"date":"2024-05-22T10:49:10","date_gmt":"2024-05-22T03:49:10","guid":{"rendered":"https:\/\/avondstudio.com\/?page_id=6880"},"modified":"2024-09-30T14:21:17","modified_gmt":"2024-09-30T07:21:17","slug":"malta-case","status":"publish","type":"page","link":"https:\/\/avondstudio.com\/idn\/malta-case\/","title":{"rendered":"Malta : Studi Case"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6880\" class=\"elementor elementor-6880\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-188ece8 elementor-section-full_width elementor-section-stretched elementor-section-items-bottom elementor-section-height-min-height elementor-section-height-default\" data-id=\"188ece8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab4f78\" data-id=\"3ab4f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cadeb elementor-widget elementor-widget-text-editor\" data-id=\"c1cadeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studi Kasus 3 : <span style=\"font-weight: 400;\">Brand Management &amp; Consulting for Malta<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42fe2b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f42fe2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Malta<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43c8b53 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43c8b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-059a126\" data-id=\"059a126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384e75c elementor-widget elementor-widget-text-editor\" data-id=\"384e75c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Malta, merek sandal lokal baru yang merupakan saudara kandung dari Swallow, secara strategis memposisikan dirinya di pasar alas kaki Indonesia yang kompetitif dengan tujuan untuk mendapatkan kepercayaan dan dukungan dari konsumen lokal. Merek ini berusaha untuk menekankan pentingnya mendukung produk Indonesia daripada produk internasional. Dengan berfokus pada keterjangkauan harga, Malta telah muncul sebagai pelopor alas kaki terkemuka dengan karakteristik merek yang khas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5aaf74c\" data-id=\"5aaf74c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87b70e5 elementor-widget elementor-widget-text-editor\" data-id=\"87b70e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dengan desain yang keren dan modern dengan harga terjangkau, Malta bertujuan untuk menarik konsumen yang mencari pilihan yang trendi, namun anti-mainstream. Nilai Jual Unik Malta terletak pada brandingnya yang berbeda, sebagai merek sandal busa lokal terkemuka yang dikenal karena daya tahan, kekokohan dan stabilitasnya dibandingkan dengan produk impor dengan merek yang kurang kompetitif. Malta bertujuan untuk menunjukkan bahwa produk lokal dapat bersaing dengan produk impor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-de6947c\" data-id=\"de6947c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-73f5f17\" data-id=\"73f5f17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cc26ae elementor-widget elementor-widget-text-editor\" data-id=\"0cc26ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\"Semua tidak selalu harus tentang produk. Ada banyak hal penting yang harus diaplikasikan dari identitas brand, seperti: Nilai dan opini brand secara keseluruhan sebagai komunikasi inti untuk mengembangkan citra dan image. Lalu kunci kedua adalah komunikasi melalui medium-medium yang bervariasi. Misalkan melalui media sosial, maupun event offline. Keduanya membutuhkan desain yang tepat untuk menyampaikan branding.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec8d66 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ec8d66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1b2b31d\" data-id=\"1b2b31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c07259 elementor-widget elementor-widget-heading\" data-id=\"5c07259\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a00416b\" data-id=\"a00416b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dab7da elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"8dab7da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718ee56 elementor-widget elementor-widget-text-editor\" data-id=\"718ee56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Masuknya produk impor, terutama sandal busa China, yang terlalu memenuhi e-commerce lokal di Indonesia tidak mudah untuk dibendung. Fashion merupakan salah satu penyumbang impor tertinggi di Indonesia, termasuk sandal. Industri sandal impor terus berkembang dengan harga yang terlalu terjangkau sehingga kuantitas yang masuk ke Indonesia juga semakin besar. Hal inilah yang mengurangi eksistensi produk lokal sebagai penyedia sandal yang kurang trendi dan terjangkau untuk memenuhi kebutuhan fashion masyarakat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d43892a\" data-id=\"d43892a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed98402 elementor-widget elementor-widget-text-editor\" data-id=\"ed98402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meskipun produk itu sendiri mungkin menarik di pasar lokal, jenis produk ini tidak memiliki merek yang menjadi perhatian utama. Jenis sandal busa ini dikenal luas diimpor dari Cina. Tidak ada merek tertentu sebagai pelopor atau top of mind pasar. Meskipun produk itu sendiri mungkin menarik di pasar lokal, jenis produk ini tidak memiliki merek yang menjadi perhatian utama. Sandal busa jenis ini secara luas diketahui diimpor dari China. Tidak ada merek tertentu yang menjadi pionir atau top of mind di pasar. Jadi, meskipun Malta adalah merek baru yang memiliki kehadiran yang rendah, ia memiliki peluang besar untuk distribusi dan kesadaran di Indonesia. Malta harus membangun kepercayaan dan kesadaran dari audiens dalam waktu yang cukup lama sebelum produknya dirilis. Hal ini menjadi tantangan tersendiri bagi Malta untuk mendistribusikan konten yang terlepas dari produknya, namun tetap dapat menarik perhatian audiens dengan branding yang ditunjukkan melalui aktivasi media sosial.ngan bagi Malta untuk mendistribusikan konten yang terlepas dari produk namun tetap mampu menarik perhatian audiens dengan branding yang ditunjukkan melalui aktivasi media sosial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e33cef7\" data-id=\"e33cef7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a2980 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"67a2980\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9734280 elementor-widget elementor-widget-image\" data-id=\"9734280\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"950\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0087-1-1.webp\" class=\"attachment-large size-large wp-image-7566\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0087-1-1.webp 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0087-1-1-980x931.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0087-1-1-480x456.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09d7e70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"09d7e70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8afdb69\" data-id=\"8afdb69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feca337 elementor-widget elementor-widget-heading\" data-id=\"feca337\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11119ec\" data-id=\"11119ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d5782 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"19d5782\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b55ab elementor-widget elementor-widget-text-editor\" data-id=\"b1b55ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Branding yang strategis dan berpengaruh serta aktivasi media sosial yang menarik target audiens, terutama anak muda. Hal ini dapat dibangun dengan meningkatkan reach awareness di awal agar target audiens mengetahui tentang Malta terlebih dahulu.<\/span><\/p><p><span style=\"font-weight: 400;\">Oleh karena itu, Malta melakukan aktivasi media sosial di Instagram dan TikTok dengan menggunakan pilar konten dengan kata kunci sebagai berikut: kontemporer, gen Z, dan artistik.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-edfd9c9\" data-id=\"edfd9c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98de5d8 elementor-widget elementor-widget-text-editor\" data-id=\"98de5d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kekinian berarti mempromosikan konten yang dapat dibagikan yang tidak hanya relevan dengan fesyen dan kehidupan sehari-hari, tetapi juga terkait dengan tren produk. Untuk menampilkan kesan gen Z, Malta perlu mengembangkan desain visual yang eksperimental, menyenangkan, dan ceria. Malta menciptakan konten yang menekankan pada pakaian sehari-hari dengan bakat-bakat muda yang ekspresif untuk menghindari kesalahpahaman tentang produk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-641ae42\" data-id=\"641ae42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5b04 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"0ef5b04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89456 elementor-widget elementor-widget-image\" data-id=\"4a89456\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"833\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9960-1-1024x833.webp\" class=\"attachment-large size-large wp-image-7572\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9960-1-1024x833.webp 1024w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9960-1-980x797.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9960-1-480x390.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf8339 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2bf8339\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d06eacc\" data-id=\"d06eacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc11c16 elementor-widget elementor-widget-heading\" data-id=\"fc11c16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apa Yang Dipelajari<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9289e77\" data-id=\"9289e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1d5d8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"0e1d5d8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbead52 elementor-widget elementor-widget-text-editor\" data-id=\"fbead52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ternyata, dalam waktu 2 bulan, Malta memiliki pertumbuhan kesadaran yang sangat besar melalui media sosial:<\/span><\/p><p><strong>1330 followers growth<\/strong><\/p><p><strong>57.500++ reach<\/strong><\/p><p><span style=\"font-weight: 400;\">di Instagram<\/span><\/p><p><strong>7026 followers growth<\/strong><\/p><p><strong>60.000+++ reach<\/strong><\/p><p><span style=\"font-weight: 400;\">di TikTok<\/span><\/p><p><span style=\"font-weight: 400;\">Bergabung dengan kereta musik alias tren kemungkinan besar akan meningkatkan pertumbuhan dan kinerja media sosial Anda. Malta memiliki konten FYP yang bergantung pada selera audiens target. Hasilnya: Jumlah pengikut meningkat secara signifikan. FYP juga mempengaruhi jumlah jangkauan video lainnya. Strategi terperinci untuk aktivasi giveaway juga menarik lebih banyak perhatian dari target pasar yang direncanakan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1a97f2e\" data-id=\"1a97f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e006840 elementor-widget elementor-widget-text-editor\" data-id=\"e006840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Menjadi merek yang relevan adalah kunci utama untuk menarik perhatian dan membangun hubungan dengan audiens. Malta memiliki keterbatasan berupa produk yang belum diluncurkan, tetapi harus segera membangun kehadiran media sosial yang solid.<\/span><\/p><p><span style=\"font-weight: 400;\">Dalam hal ini, Malta, yang berusaha membangun kehadiran media sosial, telah berhasil menargetkan audiens yang ideal untuk mereknya. Identitas merek gen Z Malta telah mempengaruhi stigma Malta sebagai merek yang mudah diakses. Pertumbuhan kinerja media sosial Malta terjadi karena konten yang bervariasi dan mudah dipahami, diikuti dengan visual yang organik, namun tetap ekspresif untuk anak muda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6701593\" data-id=\"6701593\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d962d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"86d962d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fe9ca elementor-widget elementor-widget-image\" data-id=\"d2fe9ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0018-1-683x1024.webp\" class=\"attachment-large size-large wp-image-7573\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0018-1-683x1024.webp 683w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0018-1-480x720.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 683px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e02810 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e02810\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432d18a\" data-id=\"432d18a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09f8128 elementor-widget elementor-widget-image-gallery\" data-id=\"09f8128\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-6880 gallery-columns-4 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU2OCwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDVcL0RTQ0YwMDE2LTEud2VicCIsInNsaWRlc2hvdyI6IjA5ZjgxMjgifQ%3D%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0016-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0016-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0016-1.webp 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0016-1-980x980.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0016-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU2OSwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDVcL0RTQ0Y5OTgyLTEud2VicCIsInNsaWRlc2hvdyI6IjA5ZjgxMjgifQ%3D%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1.webp 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1-980x980.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU3MCwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDVcL0RTQ0YwMTI1LTEud2VicCIsInNsaWRlc2hvdyI6IjA5ZjgxMjgifQ%3D%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0125-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0125-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0125-1.webp 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0125-1-980x980.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF0125-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzU3MSwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDVcL0RTQ0Y5OTU1LTEud2VicCIsInNsaWRlc2hvdyI6IjA5ZjgxMjgifQ%3D%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9955-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"1028\" height=\"1000\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9955-1.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9955-1.webp 1028w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9955-1-980x953.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9955-1-480x467.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1028px, 100vw\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b3e780b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b3e780b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ce9b06f\" data-id=\"4ce9b06f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18d032e3 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"18d032e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-1024x732.webp\" class=\"attachment-large size-large wp-image-4508\" alt=\"Akiko Branding Portfolio\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-1024x732.webp 1024w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-980x700.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-480x343.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e3c8f elementor-widget elementor-widget-heading\" data-id=\"f4e3c8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/idn\/akiko-case\/\">Next Study Case : Akiko<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3487bd4f elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"3487bd4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AKIKO ingin menciptakan penyegaran merek dari citra 'dupe' dan menciptakan merek yang lebih kuat serta hubungan yang lebih kuat dengan audiens mereka melalui identitas dan kesadaran merek. Itulah mengapa aplikasi merek perlu diprioritaskan, seperti fotografi, desain kemasan, desain cetak, kehadiran online serta keterlibatan secara keseluruhan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153c30aa elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"153c30aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color: #0030ff;\" href=\"\/idn\/akiko-case\/\"> <u>Pelajari Selengkapnya<\/u> <\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-231444a7\" data-id=\"231444a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-128a578f elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"128a578f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1.webp\" class=\"attachment-large size-large wp-image-4502\" alt=\"Product Branding Pura Seasoning Himalayan Salt Hampers\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1.webp 810w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 810px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d6b8a3 elementor-widget elementor-widget-heading\" data-id=\"10d6b8a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/idn\/pura-case\/\">Studi Kasus Lainnya : Pura Indonesia<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46895799 elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"46895799\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dimulai sebagai pelopor merek lokal untuk produk garam himalaya, PURA memperluas pilihan produk sehat mereka selama bertahun-tahun. Ide utama di balik PURA adalah menjadi merek yang bersih, premium, sehat, dan higienis. Awalnya, tidak ada arahan desain khusus, sehingga merek ini dibangun dari awal. Namun, tujuan utamanya adalah menyediakan produk dapur yang lebih baik untuk dikonsumsi di Indonesia. Target pasar yang mereka kejar adalah para ibu muda, karena mereka semakin sadar akan gaya hidup sehat. Mereka adalah puncak pendukung untuk kehidupan yang lebih baik, yang dimulai dari konsumsi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ffee7b elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"49ffee7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #0030ff;\" href=\"\/idn\/pura-case\/\"> <u>Pelajari Selengkapnya<\/u> <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study 3 : Brand Management &amp; Consulting for Malta Malta Malta, a new local sandal brand that happens to be Swallow&#8217;s sister brand, is strategically positioning itself in Indonesia&#8217;s competitive footwear market intending to gain the trust and support of local consumers. The brand seeks to emphasize the importance of supporting Indonesian products over [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7557,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6880","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages\/6880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/comments?post=6880"}],"version-history":[{"count":0,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages\/6880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/media\/7557"}],"wp:attachment":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/media?parent=6880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}