{"id":4562,"date":"2023-11-20T11:07:56","date_gmt":"2023-11-20T04:07:56","guid":{"rendered":"https:\/\/avondstudio.com\/?page_id=4562"},"modified":"2024-09-30T14:02:46","modified_gmt":"2024-09-30T07:02:46","slug":"akiko-case","status":"publish","type":"page","link":"https:\/\/avondstudio.com\/idn\/akiko-case\/","title":{"rendered":"Akiko : Study Case"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4562\" class=\"elementor elementor-4562\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-188ece8 elementor-section-full_width elementor-section-stretched elementor-section-items-bottom elementor-section-height-min-height elementor-section-height-default\" data-id=\"188ece8\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab4f78\" data-id=\"3ab4f78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cadeb elementor-widget elementor-widget-text-editor\" data-id=\"c1cadeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studi Kasus 2 : Membuat Persona Online untuk<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42fe2b elementor-widget elementor-widget-heading\" data-id=\"f42fe2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Akiko Perfume Indonesia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9447453 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9447453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-252dfab\" data-id=\"252dfab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6b4b9 elementor-widget elementor-widget-text-editor\" data-id=\"2d6b4b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sejak tahun 2016, AKIKO telah menjual parfum wanita. AKIKO merupakan salah satu brand parfum lokal pertama dengan konsep \"dupes\" yang cukup dikenal oleh masyarakat Indonesia. Dengan kisaran harga yang terjangkau, pengaruhnya sangat mudah untuk masuk dan mengelola pasar mereka secara lokal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c00fb elementor-widget elementor-widget-text-editor\" data-id=\"44c00fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AKIKO ingin menciptakan penyegaran merek dari citra 'dupe' dan menciptakan merek yang lebih kuat serta hubungan yang lebih kuat dengan audiens mereka melalui identitas dan kesadaran merek. Itulah mengapa aplikasi merek perlu diprioritaskan, seperti fotografi, desain kemasan, desain cetak, kehadiran online serta keterlibatan secara keseluruhan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3abff04 elementor-widget elementor-widget-text-editor\" data-id=\"3abff04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;It\u2019s not always about the product. There are many important things to seek from brand identity, such as: Overall brand value as core communication to develop the aims and future of the brand, secondly the key messages to communicate through various mediums, from digital to physical and lastly relatable things that match really well with the audiences.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43c8b53 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"43c8b53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-059a126\" data-id=\"059a126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384e75c elementor-widget elementor-widget-text-editor\" data-id=\"384e75c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sejak tahun 2016, AKIKO telah menjual parfum wanita. AKIKO merupakan salah satu brand parfum lokal pertama dengan konsep \"dupes\" yang cukup dikenal oleh masyarakat Indonesia. Dengan kisaran harga yang terjangkau, pengaruhnya sangat mudah untuk masuk dan mengelola pasar mereka secara lokal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5aaf74c\" data-id=\"5aaf74c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87b70e5 elementor-widget elementor-widget-text-editor\" data-id=\"87b70e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AKIKO ingin menciptakan penyegaran merek dari citra 'dupe' dan menciptakan merek yang lebih kuat serta hubungan yang lebih kuat dengan audiens mereka melalui identitas dan kesadaran merek. Itulah mengapa aplikasi merek perlu diprioritaskan, seperti fotografi, desain kemasan, desain cetak, kehadiran online serta keterlibatan secara keseluruhan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-de6947c\" data-id=\"de6947c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-73f5f17\" data-id=\"73f5f17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cc26ae elementor-widget elementor-widget-text-editor\" data-id=\"0cc26ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\"Semua tidak selalu harus tentang produk. Ada banyak hal penting yang harus diaplikasikan dari identitas brand, seperti: Nilai dan opini brand secara keseluruhan sebagai komunikasi inti untuk mengembangkan citra dan image. Lalu kunci kedua adalah komunikasi melalui medium-medium yang bervariasi. Misalkan melalui media sosial, maupun event offline. Keduanya membutuhkan desain yang tepat untuk menyampaikan branding.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec8d66 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ec8d66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1b2b31d\" data-id=\"1b2b31d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c07259 elementor-widget elementor-widget-heading\" data-id=\"5c07259\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tantangan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a00416b\" data-id=\"a00416b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dab7da elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"8dab7da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-718ee56 elementor-widget elementor-widget-text-editor\" data-id=\"718ee56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Melalui riset awal pada insight media sosial, engagement AKIKO membutuhkan peningkatan yang signifikan. Pada awalnya visual feed lebih seperti katalog karena fokus brand lebih kepada sales dan bukan komunikasi atau membuat komunitas. Mayoritas konten adalah hard sell dan ads, sehingga branding terabaikan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d43892a\" data-id=\"d43892a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed98402 elementor-widget elementor-widget-text-editor\" data-id=\"ed98402\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Banyak brand lain atau kompetitor yang mendapatkan pertumbuhan pesat melalui fokus membangun komunitas. Ini alasan kenapa branding AKIKO lebih tertinggal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e33cef7\" data-id=\"e33cef7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67a2980 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"67a2980\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9734280 elementor-widget elementor-widget-image\" data-id=\"9734280\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"715\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3c-1.jpg\" class=\"attachment-large size-large wp-image-3136\" alt=\"Social Media Management Akiko by Avond Studio\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3c-1.jpg 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3c-1-980x701.jpg 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3c-1-480x343.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09d7e70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"09d7e70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8afdb69\" data-id=\"8afdb69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feca337 elementor-widget elementor-widget-heading\" data-id=\"feca337\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solusi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-11119ec\" data-id=\"11119ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d5782 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"19d5782\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b55ab elementor-widget elementor-widget-text-editor\" data-id=\"b1b55ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beberapa hal yang perlu diprioritaskan adalah: branding dan engagement. Lalu adanya line baru untuk refreshment brand yang melekat dengan produk 'dupes': The Gourmand Series. Rangkaian parfum baru dengan tiga aroma berbeda untuk #AKIKODarlings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-edfd9c9\" data-id=\"edfd9c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98de5d8 elementor-widget elementor-widget-text-editor\" data-id=\"98de5d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jadi apa yang perlu dilakukan?<br \/>Sekilas, latar belakang cerita dan hal-hal penting yang perlu diperhatikan telah selesai. Kompetitor dipelajari lebih lanjut untuk mengetahui apa yang cocok untuk AKIKO setelahnya. Selain mengembangkan katalog yang menarik secara visual, ada kesimpulan bahwa branding, produksi, dan lainnya harus berperan untuk menyuarakan nilai-nilai brand, seperti inklusivitas, pemberdayaan, hingga body positivity. Konten dikembangkan dengan kesan yang mudah dipahami, namun tetap premium dan estetis. Didesain dengan font dan copywriting yang bersih dan elegan serta aset visual berkualitas HD sebagai latar belakang. AKIKO juga melakukan rebranding untuk peluncuran The Gourmand Series dengan konsep yang lebih tematik, dengan berbagai macam warna. Sesuatu yang segar dan baru dari branding awal untuk mengkomunikasikan mata pencaharian.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-641ae42\" data-id=\"641ae42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef5b04 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"0ef5b04\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a89456 elementor-widget elementor-widget-image\" data-id=\"4a89456\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"797\" height=\"1024\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-4-1-797x1024.jpg\" class=\"attachment-large size-large wp-image-3138\" alt=\"Akiko Portfolio\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf8339 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2bf8339\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d06eacc\" data-id=\"d06eacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc11c16 elementor-widget elementor-widget-heading\" data-id=\"fc11c16\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apa Yang Dipelajari<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9289e77\" data-id=\"9289e77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1d5d8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"0e1d5d8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbead52 elementor-widget elementor-widget-text-editor\" data-id=\"fbead52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Semua tidak selalu harus tentang produk. Ada banyak hal penting yang harus diaplikasikan dari identitas brand, seperti: Nilai dan opini brand secara keseluruhan sebagai komunikasi inti untuk mengembangkan citra dan image. Lalu kunci kedua adalah komunikasi melalui medium-medium yang bervariasi. Misalkan melalui media sosial, maupun event offline. Keduanya membutuhkan desain yang tepat untuk menyampaikan branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1a97f2e\" data-id=\"1a97f2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e006840 elementor-widget elementor-widget-text-editor\" data-id=\"e006840\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ketiga variabel tersebut berperan untuk menciptakan brand yang mudah dipahami yang menyampaikan komunikasi yang jelas bagi AKIKO sebagai brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6701593\" data-id=\"6701593\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d962d elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"86d962d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fe9ca elementor-widget elementor-widget-image\" data-id=\"d2fe9ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3d-1-1024x731.jpg\" class=\"attachment-large size-large wp-image-3137\" alt=\"Social Media Management Akiko by Avond Studio\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3d-1-980x700.jpg 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3d-1-480x343.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e02810 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2e02810\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-432d18a\" data-id=\"432d18a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09f8128 elementor-widget elementor-widget-image-gallery\" data-id=\"09f8128\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4562 gallery-columns-4 gallery-size-et-pb-portfolio-image'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1OSwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0FraWtvLVBvcnRmb2xpby0zYi5qcGciLCJzbGlkZXNob3ciOiIwOWY4MTI4In0%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3b.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3b-400x284.jpg\" class=\"attachment-et-pb-portfolio-image size-et-pb-portfolio-image\" alt=\"Packaging Design Akiko by Avond Studio\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY2MywidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0FraWtvLVBvcnRmb2xpby1UaHVtYm5haWwtZTE2ODU0MzE0MTMzMzUuanBnIiwic2xpZGVzaG93IjoiMDlmODEyOCJ9\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-Thumbnail-e1685431413335.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-Thumbnail-e1685431413335-400x284.jpg\" class=\"attachment-et-pb-portfolio-image size-et-pb-portfolio-image\" alt=\"Design Social Media Works : Akiko\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzEzMywidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0FraWtvLVBvcnRmb2xpby0yLTEuanBnIiwic2xpZGVzaG93IjoiMDlmODEyOCJ9\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-2-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-2-1-400x284.jpg\" class=\"attachment-et-pb-portfolio-image size-et-pb-portfolio-image\" alt=\"Social Media Post Akiko by Avond Studio\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"09f8128\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzEzNCwidXJsIjoiaHR0cHM6XC9cL2F2b25kc3R1ZGlvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMDFcL0FraWtvLVBvcnRmb2xpby0zYS0xLmpwZyIsInNsaWRlc2hvdyI6IjA5ZjgxMjgifQ%3D%3D\" href='https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"284\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/Akiko-Portfolio-3a-1-400x284.jpg\" class=\"attachment-et-pb-portfolio-image size-et-pb-portfolio-image\" alt=\"Akiko Product Photography\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63fced6e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"63fced6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68e4bcda\" data-id=\"68e4bcda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79df14d5 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"79df14d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"810\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1.webp\" class=\"attachment-large size-large wp-image-4502\" alt=\"Product Branding Pura Seasoning Himalayan Salt Hampers\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1.webp 810w, https:\/\/avondstudio.com\/wp-content\/uploads\/2023\/01\/all-in-hampers-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 810px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1070e82e elementor-widget elementor-widget-heading\" data-id=\"1070e82e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/idn\/pura-case\/\">Studi Kasus Lainnya : Pura Indonesia<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1165de0b elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"1165de0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dimulai sebagai pelopor merek lokal untuk produk garam himalaya, PURA memperluas pilihan produk sehat mereka selama bertahun-tahun. Ide utama di balik PURA adalah menjadi merek yang bersih, premium, sehat, dan higienis. Awalnya, tidak ada arahan desain khusus, sehingga merek ini dibangun dari awal. Namun, tujuan utamanya adalah menyediakan produk dapur yang lebih baik untuk dikonsumsi di Indonesia. Target pasar yang mereka kejar adalah para ibu muda, karena mereka semakin sadar akan gaya hidup sehat. Mereka adalah puncak pendukung untuk kehidupan yang lebih baik, yang dimulai dari konsumsi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b75873 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"15b75873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #0030ff;\" href=\"\/idn\/pura-case\/\"> <u>Pelajari Selengkapnya<\/u> <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-648d3d9d\" data-id=\"648d3d9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e8b4559 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3e8b4559\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1.webp\" class=\"attachment-large size-large wp-image-7569\" alt=\"\" srcset=\"https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1.webp 1000w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1-980x980.webp 980w, https:\/\/avondstudio.com\/wp-content\/uploads\/2024\/05\/DSCF9982-1-480x480.webp 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ee6909 elementor-widget elementor-widget-heading\" data-id=\"51ee6909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/idn\/malta-case\/\">Next Study Case : Malta<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44adadcb elementor-widget__width-initial elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"44adadcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malta, sebuah merek sandal lokal baru yang merupakan saudara dari Swallow, secara strategis memposisikan dirinya di pasar alas kaki Indonesia yang kompetitif dengan tujuan untuk mendapatkan kepercayaan dan dukungan dari konsumen lokal. Merek ini berusaha untuk menekankan pentingnya mendukung produk Indonesia daripada produk internasional. Dengan berfokus pada keterjangkauan harga, Malta telah muncul sebagai pelopor alas kaki terkemuka dengan karakteristik merek yang khas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc7c2ca elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"4fc7c2ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a style=\"color: #0030ff;\" href=\"\/idn\/malta-case\/\"> <u>Pelajari Selengkapnya<\/u> <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Case Study 2 : Creating Online Persona for Akiko Perfume Indonesia Since 2016, AKIKO has been selling exquisite women\u2019s perfume. AKIKO is one of the first local perfume brands with \u201cdupes\u201d concept that is scarcely to be known by Indonesian audiences. With such an affordable price range, it was easy to enter and manage their [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3137,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4562","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages\/4562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/comments?post=4562"}],"version-history":[{"count":0,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/pages\/4562\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/media\/3137"}],"wp:attachment":[{"href":"https:\/\/avondstudio.com\/idn\/wp-json\/wp\/v2\/media?parent=4562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}